Shift Posting Mix Toward Reels
The 5.46% ER already beats the nano-tier average range (3.5-8%) at the higher end, but Reels get higher reach for accounts under 50K followers like the 1,520-follower base of Marco Manini RUNNER COACH E ATLETA.
Details
Since Reels also command a 20-40% rate premium, increasing Reels frequency can grow reach and brand deal value simultaneously.
