Shift Weight Back Toward Static/Carousel Posts
The overall Posts ER (10.71%) outperforms the Reels ER (8.6%), meaning feed posts are converting attention more efficiently than video content right now.
Details
Since industry data shows Reels only outperform other formats for accounts under 50K followers when used strategically, Marc Camprubi Font should test increasing carousel frequency for a few weeks and track if ER climbs closer to the 10.71% post average.
