Shift Budget Toward Posts Over Reels
Manya Kaur's Posts ER of 2.43% is significantly outperforming Manya Kaur's Reels ER of 1.49% — a 63% gap that signals Manya Kaur's audience responds more strongly to static or carousel content.
Details
Given that industry benchmarks show Reels reach advantages are most pronounced for accounts under 50K followers, and Manya Kaur is at 127,193, doubling down on posts is the higher-ROI move right now. Aim to publish at least 2 posts for every 1 Reel until Manya Kaur's Reels ER closes within 0.5 percentage points of Manya Kaur's Posts ER.
