Shift Feed Mix Toward Carousels
Their Reels are underperforming relative to their overall account — Reels ER sits at 1.32% versus their Posts ER of 1.97%, a 33% gap.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER, and for a macro creator like manu rios already outperforming the 0.5-1% tier benchmark, doubling down on carousels in their next 5 posts could help close that Reels drag and push their overall 1.97% ER even higher.
