Shift Feed Strategy Toward Reels
Reels for Mansi Khare | Beauty & Skincare are dramatically outperforming static posts — 14.92% ER versus 0.81% for posts — yet the overall account ER sits at just 0.72%, well below the 1-2% mid-tier benchmark.
Details
An audit of the last 22 posts should identify what share were Reels versus static; if Reels are underrepresented, committing to posting at least 3 Reels for every 1 static image can pull the overall ER closer to the 1-2% benchmark range.
