Shift Content Mix Toward Reels
Mansi's Reels ER of 359.83% massively outperforms the Posts ER of 1.47% and crushes the industry Reels benchmark of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers and the account is at 79,317, increasing Reels frequency relative to static posts should lift the blended ER above the current 1.49% average.
