Shift Posting Mix Toward Reels
Reels are already outperforming static posts with a 1.66% ER versus 0.71% for posts, yet the overall account ER sits at just 0.82% — well below the 3.5-8% nano benchmark.
Details
Since Instagram's algorithm gives Reels higher reach for accounts under 50K followers, increasing Reels output as a share of the 28 analyzed posts should directly lift the blended engagement rate toward the nano-tier floor of 3.5%.
