Move 01

Shift Feed Mix Toward Carousels

Manisha Khanna's current engagement rate of 0.42% sits well below the micro-tier benchmark of 2.5-5%, and Manisha Khanna's like/comment ratio of 18.9:1 suggests passive scrolling rather than active interaction.

Details

Carousels drive an average ER of 0.55% versus 0.45% for static images — swapping at least half their static posts for multi-slide carousels with a strong hook on slide one and a question prompt on the final slide can directly lift both saves and comments.

Move 02

Post More Reels to Expand Reach

Industry benchmarks confirm that Reels deliver higher reach specifically for accounts under 50K followers — and at 55,549 followers Manisha Khanna is just above that threshold, meaning Reels still carry a meaningful reach advantage for their audience size.

Details

With a median of only 218.5 likes per post, increasing Reels frequency to at least 3 per week targets new non-follower audiences, which is the fastest lever to grow their engagement base without changing their content niche.

Move 03

Publish a Rate Card to Close Brand Deals Faster

Manisha Khanna's estimated brand deal value of $125-$500 per post is currently underselling their potential, since Reels command a 20-40% premium over standard feed rates and usage rights can add another 25-50% to their base fee.

Details

Creators with a published rate card close deals 40% faster, and 73% of brands prioritize engagement rate over follower count — so anchoring their card around their 0.42% ER with a clear Reels premium line item positions them competitively even while Manisha Khanna works to raise that number.

Manisha Khanna's InstagramEngagement

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What to fix next

Shift Feed Mix Toward Carousels

Post More Reels to Expand Reach

Publish a Rate Card to Close Brand Deals Faster

What does your Instagram say about you?