Shift Posting Strategy to Reels
Mandy Cheng Design's Reels are already outperforming their overall content at 0.04% ER versus their account-wide 0.01% ER — a 4x difference within their own content mix.
Details
Since industry data confirms Reels get higher reach for accounts under 50,000 followers (Mandy Cheng Design has 45,171), prioritizing Reels as their primary format is the single fastest lever to close the gap toward the 2.5–5% micro-tier benchmark. Aim to convert at least 3 out of every 5 new posts into Reels until their overall ER begins trending upward.
