Shift Budget Toward Reels Production
Mandy Takhar's Reels are already outperforming their static posts — 2.81% ER versus 1.88% for standard posts — so doubling their Reels output is the single highest-leverage move available.
Details
Industry benchmarks place the average Reels ER at 0.52%, meaning Mandy Takhar's Reels are performing at more than 5x the platform norm for the format. Aim to shift their content mix so that at least 60% of their next 10 posts are Reels, and track whether overall account ER climbs closer to their current Reels baseline of 2.81%.
