Shift Content Mix Toward Reels
Manchester Run Club's Reels are already outperforming their static posts by 3x — 2.44% ER versus 0.79% for posts — yet their overall account ER sits at just 0.94%, well below the 2.5-5% benchmark for micro accounts.
Details
Since accounts under 50K followers receive higher reach from Reels, aim to make at least 60% of their weekly output Reels to pull their overall ER closer to the industry floor of 2.5%.
