Shift Primary Format to Reels
Μαƞαᴠ Сʜαᴡʟᴀ's current engagement rate of 2.48% sits below the nano-tier benchmark of 3.5-8%, and Reels are the fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50,000 followers like theirs at 4,665.
Details
Aim to make at least 60% of their next 20 posts Reels, since the format commands a 20-40% engagement premium over static images and carousels, which could realistically push their ER closer to the 3.5% floor of their tier.
