Prioritize Posts Over Reels Now
mal connelly's Posts ER is 10.51% versus their Reels ER of just 4.06% — a 2.6x performance gap that signals their audience responds far more strongly to static or carousel content.
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Since industry benchmarks show Reels only marginally outperform other formats (0.52% vs 0.55% for carousels at scale), lean into their proven post format by publishing at least 3 posts for every 1 Reel until their Reels ER closes the gap. Audit their last 5 Reels to identify whether hook strength, caption length, or topic mismatch is driving the underperformance.
