Shift Posting Mix Toward Reels
Malini Agarwal's Reels are already outperforming their static posts by 7x — 0.79% ER versus their overall 0.11% ER — yet they remain underutilized across their 21 analyzed posts.
Details
Aim to make at least 60% of their upcoming posts Reels, since this format is their clearest path toward closing the gap with the 1-2% mid-tier benchmark. Batch-produce 3-4 Reels per week and track whether sustained Reels output compounds their reach and pushes their account-wide ER above 0.5% within 30 days.
