Shift Content Mix Toward Reels
Malika's Reels are generating a 505.95% engagement rate compared to Malika's Posts ER of just 0.87% โ a staggering gap that signals Reels are Malika's highest-leverage format.
Details
Aim to make Reels Malika's primary content format, targeting at least 60-70% of Malika's weekly output, to pull Malika's overall account ER closer to the mid-tier benchmark of 1-2%. Each Reel published is a direct opportunity to compound reach and close the gap between Malika's current 1.0% overall ER and the top of Malika's tier.
