Shift Feed Strategy Toward Reels
Sanya Puri's Reels are dramatically outperforming static posts — 11.54% ER on Reels versus 1.58% on standard posts — meaning Reels are generating roughly 7x more engagement per piece of content.
Details
Auditing the current 23-post mix and replacing at least half of the static feed posts with Reels will compound that performance advantage. Given that 73% of brands prioritize engagement rate over follower count, a higher blended ER also directly strengthens the negotiating position for brand deals in the $1,000–$5,000 range.
