Replace Reels With Carousel Posts
Mahima Bhardwaj's Reels are severely underperforming at a 0.03% ER compared to Mahima Bhardwaj's Posts ER of 1.5% — a 50x gap that signals their audience is not responding to that format.
Details
Industry benchmarks show Carousels average a 0.55% ER versus Reels at 0.52%, and given their current engagement, shifting their content mix toward Carousels is the fastest lever to pull. Audit Mahima Bhardwaj's last 10 Reels, identify the lowest-performing ones, and replace that production time with multi-slide Carousel posts that repurpose the same content themes.
