Shift Volume From Reels to Posts
Maggie MacDonald's Posts are outperforming their Reels by nearly 4x — Posts ER sits at 2.57% versus Reels ER at just 0.65%, both measured across their 24 analyzed pieces of content.
Details
Since industry benchmarks show Reels only deliver higher reach for accounts under 50K followers — and Maggie MacDonald is at 210,971 — prioritize publishing more static posts and carousels to capitalize on their proven 2.57% Posts ER, which already exceeds the mid-tier average of 1-2%.
