Shift Budget Toward Posts Over Reels
The Posts ER is 3.43% versus the Reels ER of just 1.76% β nearly double the engagement on static or carousel content.
Details
Given that industry benchmarks show carousels and static images already outperform Reels in raw ER (0.55% vs 0.52%), D&D Miniature Painter ~βοΈπ‘οΈ should prioritize posting more carousel step-by-step painting or assembly breakdowns, which naturally invite swipe-through behavior and drive comment volume. Aim to make at least 3 out of every 4 new posts a carousel or static format until the Reels ER closes the gap.
