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@madmattsicoly · 32.8K followers
Average for creators your size
Based on 32.8K followers · 0.53% engagement
Next step
Snippet can use this instagram result for @madmattsicoly to find brands, write emails, and help you close deals.
Your post rate
$125-$500
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @madmattsicoly's $125-$500 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @madmattsicoly's instagram audience is a fit and ask for $125-$500 per post.
Next steps
Simple fixes that can help brands take you more seriously.
their current engagement rate of 0.53% sits well below the micro-tier benchmark of 2.5-5%, but carousels average 0.55% ER industry-wide — already outperforming their posts ER of 0.51%.
Details
Audit their last 20 posts and identify which formats underperformed, then replace at least 3 of their next 5 posts with carousel formats to test whether multi-slide content pulls their median likes above the current 163.0 and median comments above 9.5.
Since their follower count of 32,829 falls under the 50K threshold where Reels are confirmed to get higher algorithmic reach, they are leaving distribution on the table by not prioritizing this format.
Details
Reels also command a 20-40% rate premium for brand deals, meaning consistent Reels output could push their estimated deal value beyond the current $125-$500 ceiling. Commit to posting at least 2 Reels per week for the next 30 days and track whether reach and comment volume improve beyond their current like-to-comment ratio of 112.1:1.
A like-to-comment ratio of 112.1:1 signals that their audience is passively scrolling rather than actively engaging, which directly suppresses their 0.53% ER against the 2.5-5% micro-tier benchmark.
Details
Since 73% of brands prioritize engagement rate over follower count, improving comment volume is critical to closing better deals. End every caption with a single, specific question tied to their content — this is a zero-cost, immediately actionable change that targets the comment side of your ratio and can meaningfully move their median comments above 9.5.
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