Shift Feed Strategy Toward Reels
🧿Madhu Tiwari🧿's Reels are already outperforming their static posts with a 1.61% ER versus their overall 1.11% posts ER — a 45% relative lift.
Details
Given that industry benchmarks show Reels command a 20-40% premium in brand deals, increasing their Reels output as a share of their 22 analyzed posts will both raise their account-wide ER and strengthen their negotiating position for the $1,000-$5,000 per post brand deals they are currently eligible for.
