Shift Budget Toward Reels Immediately
Madhav Somani's Reels are generating a 113.3% engagement rate versus only 0.36% for static posts — a gap that demands an immediate content pivot.
Details
Industry benchmarks show Reels average 0.52% ER, meaning Madhav Somani's Reels are dramatically outperforming the format benchmark while Madhav Somani's posts underperform it. Audit Madhav Somani's last 23 posts and identify what percentage were Reels, then set a target of at least 60-70% of future content as Reels to capitalize on this outsized performance.
