Shift Budget Toward Posts Over Reels
Maddalena Benincasa's Posts ER (1.72%) is outperforming the Reels ER (1.13%) by over 50 basis points, which is the inverse of what many creators assume.
Details
Prioritize static posts and carousels in the content mix until the Reels strategy is refined, since current Reels are dragging the overall 1.61% ER further below the nano-tier benchmark of 3.5-8%.
