Replace Reels With Carousel Posts
Reels are underperforming at 0.12% ER versus Posts at 0.17% ER — and industry benchmarks show carousels average 0.55% ER, the highest of any format.
Details
Shift at least 3 of the next 5 uploads to carousel posts, using multi-slide storytelling or educational breakdowns relevant to the ad/marketing niche to maximize swipe-through signals that Instagram's algorithm rewards.
