Prioritize the Strongest Format
Across the 23 posts analyzed, Posts ER was 5.59% versus 2.54% for Reels, so feed posts should be the primary engagement format and carousels should be tested for instructional topics.
Details
Each new format should be judged against the 5.59% Posts ER baseline and the 3.5%-8% nano-account ER benchmark before expanding it.
