Make Feed Posts the Anchor
The 30-post sample shows 4.23% Posts ER versus 1.72% Reels ER, so the most discussion-led ideas should be placed in feed posts or carousels.
Details
Reels should continue to be used for discovery because accounts under 50K followers generally receive higher reach from Reels, but adding a direct comment prompt can improve the 1.72% ER.
