Shift Posting Strategy Toward Reels
Their Reels are generating a 20.44% engagement rate compared to just 0.26% on posts — a 78x performance gap that makes Reels their single highest-leverage content format.
Details
Aim to make at least 70% of their upcoming content Reels to capitalize on this, since their overall account ER of 0.27% is critically below the 1-2% mid-tier benchmark. Prioritize Reels with strong hooks in the first 2 seconds and a clear call-to-action to drive comments, given their current median of only 26 comments per post.
