Shift Content Mix Away From Reels
The Reels ER sits at 0.0% while the static/carousel Posts ER is 0.13% β a clear signal that Reels are underperforming for this account despite the format's usual advantage.
Details
Industry benchmarks show Carousels (0.55%) and Reels (0.52%) typically outperform Static images (0.45%), so prioritize carousel posts over Reels until Reels engagement recovers, since carousels are currently the strongest lever.
