Close the Massive Engagement Gap
The current ER sits at 0.29-0.33%, drastically below the 3.5-8% nano-tier benchmark for accounts under 10K followers.
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This gap is the primary reason the rating is 'low' and the rate card is capped at $25-$60/post — closing even half this gap would meaningfully shift brand perception since 73% of brands prioritize ER over follower count.
