Shift Volume Toward Static and Carousel Posts
Feed posts are generating an 8.85% ER compared to only 3.9% on Reels — more than double the performance.
Details
Since carousels benchmark at 0.55% industry-wide (higher than Reels' 0.52% and static images' 0.45%), prioritize carousel-style posts in the content calendar to capitalize on the format the 1,666 followers already respond to best.
