Shift Post Mix Toward Static and Carousels
Candid's Reels are underperforming relative to Posts — 4.25% ER versus 7.76% ER — suggesting the audience responds significantly better to static or carousel formats.
Details
Given that industry benchmarks show carousels averaging 0.55% ER versus Reels at 0.52%, and the Posts ER already far exceeds both benchmarks, prioritizing carousels and static images in the content calendar could protect and grow the 7.26% overall engagement rate. The goal is to shift the ratio to at least 2 Posts or Carousels for every 1 Reel until Reels ER closes the gap with the Posts ER.
