Convert Silent Likers Into Active Commenters
A like-to-comment ratio of 119:1 reveals a passive audience — followers are scrolling past without stopping to engage in conversation.
Details
End every caption with a direct, single-answer question tied to the fitness content (e.g., 'Morning or evening workouts — drop your answer below') to lower the barrier to commenting. Closing this gap is critical: the current 0.7% ER sits below the 1-2% mid-tier benchmark, and comments carry heavier algorithmic weight than likes on Instagram.
