Luis Felipe's InstagramEngagement

Details

While industry benchmarks show Reels get higher reach for accounts under 50K followers, reach alone isn't converting to engagement for their audience, so prioritize publishing more feed posts and carousels to protect and grow their 1.85% overall ER. Aim to maintain at least a 2:1 ratio of posts to Reels in their next 10 uploads and track whether their overall ER moves closer to the 2.5% micro-tier benchmark.

Details

Comments carry heavier algorithmic weight on Instagram and directly impact their ER, which currently sits at 1.85% against a micro-tier benchmark of 2.5-5%. Add a specific, low-friction call-to-action in every caption — such as a binary choice question or a fill-in-the-blank prompt — to convert even a fraction of those 272 average likers into commenters and close the gap toward the 2.5% benchmark.

Details

Use the $10-$25 per 1,000 followers benchmark as their baseline, which puts their 15,499 followers at roughly $155-$387 per feed post, and apply the 20-40% Reels premium and 25-50% usage rights add-on when applicable. Build a one-page rate card with three tiers — feed post, Reel, and UGC video — and share it proactively in brand outreach to anchor negotiations above their current $75-$250 floor.