Double Down on Reels Immediately
Lucy Bunyenyezi's Reels are generating a 16.94% engagement rate compared to just 5.49% on posts — that is a 3x performance gap they are not fully exploiting.
Details
Given that their overall account ER of 5.51% already outperforms the mid-tier benchmark of 1-2%, shifting more of their content calendar toward Reels could push their average significantly higher. Aim to replace at least half of their static post slots with Reels this month and track whether their median likes, currently at 10,261, climb accordingly.
