Replace Reels With Carousel Posts
Reels are underperforming at 0.16% ER compared to an already-low Posts ER of 0.23%, while industry benchmarks show Carousels average 0.55% ER β more than double the current post performance.
Details
Shift at least 3 of the next 5 uploads to carousel format, using existing content themes, to align with the highest-performing format benchmark. This single format swap targets the largest gap between current output and industry-standard engagement rates.
