Shift Posting Strategy To Carousels
The current engagement rate of 0.01% is drastically below the macro-tier benchmark of 0.5-1%, meaning the account is underperforming by at least 50x.
Details
Carousels lead all content formats with a 0.55% average ER on Instagram — publishing a minimum of 3 carousel posts per week, using slide 1 as a strong hook and slide 2+ to deliver value that forces swipes, as swipe actions signal algorithmic interest and directly lift engagement metrics.
