Fix the Comment Gap With CTAs
The like-to-comment ratio is 29.1:1, meaning comments are significantly underrepresented relative to likes — dragging down the overall 2.74% ER below the nano-tier benchmark of 3.5-8%.
Details
End every caption with a direct, single-question CTA (e.g., 'Which would you choose — drop it below') to convert passive likers into commenters. Even moving the median comments from 5.0 to 8-10 per post would meaningfully close the gap toward the 3.5% nano floor.
