Shift Feed Strategy Toward Reels
Lina Ghoneim, M.Ed.'s Reels are dramatically outperforming their static posts — 42.55% ER on Reels versus just 0.59% ER on posts — yet their analyzed content mix suggests posts still dominate their feed.
Details
Aim to publish Reels as at least 60% of their weekly content output to capitalize on that performance gap. This directly addresses their overall 0.66% account ER, which sits below the 1-2% mid-tier benchmark, and Reels are their clearest lever to close that gap.
