Shift Posting Strategy Toward Reels
LOVINA NAYAK's Reels are already outperforming their overall content at a 1.61% engagement rate versus their account-wide 0.04% ER — that is a 40x performance gap they are not fully exploiting.
Details
Given that the mid-tier benchmark sits at 1-2% ER, their Reels are the only format currently meeting industry standards. Audit their last 25 posts and identify what percentage were Reels, then commit to making Reels their primary format for at least the next 30 days to close the gap between their current 0.04% overall ER and the 1-2% mid-tier benchmark.
