Shift Budget Toward Carousel Posts
Kyler & Britt | Christian Premarital Counseling Reels are underperforming at a 1.73% ER compared to Kyler & Britt | Christian Premarital Counseling overall 3.4% Posts ER — a gap of nearly 2 percentage points.
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Industry benchmarks show carousels lead all formats with a 0.55% average ER versus Reels at 0.52%, and Kyler & Britt | Christian Premarital Counseling static/carousel posts are clearly driving Kyler & Britt | Christian Premarital Counseling stronger numbers. Audit Kyler & Britt | Christian Premarital Counseling last 28 posts and aim to replace at least 2 of every 3 Reels with carousel content until Kyler & Britt | Christian Premarital Counseling Reels ER closes within 0.5 points of Kyler & Britt | Christian Premarital Counseling Posts ER.
