Convert Comments Into Conversation With CTAs
Louise Kaufmann's like-to-comment ratio is 195.9:1, meaning comments are their scarcest engagement signal — yet comments weigh more heavily in Instagram's algorithm than likes.
Details
End every caption with a direct, single-question CTA (e.g., 'Which would you choose — drop it below') to close the gap and push their already-excellent 2.59% ER even higher above the mid-tier benchmark of 1-2%.
