Convert Likes Into More Comments
Louise's Instagram account has a 4.54% ER and 4.57% ER across 19 posts, but its 59.1:1 like/comment ratio and 46-comment median make conversation the clearest engagement variable to test.
Details
End each caption with one specific either/or question and reply to comments, then compare each post’s comments with the 46 median and likes with the 3,050 median.
