Shift Feed Mix Toward Carousels
Their current engagement rate of 2.44% sits just below the micro-tier benchmark floor of 2.5%, meaning a format shift could push them into solidly benchmark-beating territory.
Details
Carousels outperform static images (0.55% vs 0.45% average ER) and reward multi-slide storytelling — ideal for a clothing brand showcasing outfit breakdowns, styling options, or fabric details. Aim to make at least 50% of their next 10 posts carousels and track whether median likes climb above their current 470.
