Shift Feed Strategy Toward Reels
Brittne Lopez's Reels are generating a 29.17% ER compared to just 1.35% for static posts — a gap that is too significant to ignore.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Brittne Lopez has 27,007), prioritizing Reels in Brittne Lopez's posting cadence is the single highest-leverage move available to Brittne Lopez right now. Aim to replace at least half of their current static post schedule with Reels to pull their overall account ER closer to the 2.5-5% micro-tier benchmark, up from their current 2.44%.
