Prioritize Static Posts Over Reels
룩박스's Posts ER (0.15%) is 2.5x higher than the Reels ER (0.06%), meaning the audience responds better to static/carousel content than video.
Details
Shift the content calendar to weight 60-70% toward posts and carousels, which also aligns with the industry benchmark showing carousels (0.55% ER) outperforming reels (0.52%) and static images (0.45%) overall.
