Shift Content Mix Toward Reels
The Reels ER of 0.69% outperforms both the overall Posts ER of -0.03% and the industry Reels benchmark of 0.52%, showing this is the strongest format.
Details
Since accounts under 50K followers get higher reach on Reels, Rishabh Malik | Mindset & Growth should increase Reels frequency and reduce static image posts, which typically underperform at 0.45% ER industry-wide.
