Shift Feed Strategy Toward Carousels
LOBA's Posts ER is 2.45% versus their Reels ER of 1.17%, meaning static and carousel feed content is already outperforming their video output by more than 2x.
Details
Industry benchmarks confirm carousels lead all formats at 0.55% average ER, so doubling down on multi-slide carousel posts — with a strong hook on slide one and a call-to-action on the final slide — is LOBA's clearest path to lifting their overall 1.64% account ER closer to the 2.5-5% micro-tier benchmark.
