Shift Posting Strategy to Reels
Melissa Bergsteinsson's Reels are currently outperforming their overall content with a 0.05% ER versus a 0.0% ER across posts — making Reels their only format generating any measurable engagement.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, and at 40,113 followers Melissa Bergsteinsson falls squarely in that window. Commit to posting at least 3-4 Reels per week to maximize algorithmic reach and start closing the gap toward the 2.5-5% ER benchmark for their micro-tier.
