𝓛𝓲𝓿𝓲𝓪 𝓷𝓾𝓷𝓮𝓼 𝓶𝓪𝓻𝓺𝓾𝓮𝓼's InstagramEngagement

Details

1.44% posts ER — so reallocating more of their content calendar to Reels is a data-backed move. Aim to make Reels their primary format, since their current 1.86% Reels ER already exceeds the macro-tier average benchmark of 0.5-1%, signaling strong relative performance. Increasing Reels output directly leverages their best-performing format and can compound their overall account ER above its current 1.46%.

Details

End every caption with a single, specific question tied to the post's content to lower the friction of commenting, with a goal of pushing median comments meaningfully higher. Even a 50% improvement in median comments would noticeably strengthen their overall 1.46% ER and make their profile more competitive in brand negotiations.

Details

Build a one-page rate card anchored to their Reels premium (Reels command a 20-40% premium over standard feed posts) and include add-on line items for usage rights (+25-50%) and 30-day exclusivity (+30-40%). This turns their above-benchmark 1.46% ER into a concrete selling point and removes back-and-forth friction that slows inbound brand deals.