Shift Feed Strategy Toward Reels
Reels are outperforming static posts by a factor of more than 5x — Reels ER is 2.51% versus Posts ER of 0.46%.
Details
Since the overall account ER of 0.69% sits well below the micro-tier benchmark of 2.5-5%, aggressively shifting the content mix toward Reels is the fastest lever to close that gap. The account should aim to publish at least 3 out of every 4 pieces of new content as Reels until the overall ER climbs above 1.5%.
